MEET THAT
UX DUDE

... I don't actually smoke

I'm RICARDI AND I'M A

Certified UX Professional

Thank you for taking the time to view my work, information, and anything else I may decide to post on this site. I have been designing in various forms since my high school days, but it was over 20 years ago that I began my professional career in web and graphic design. Over time, my passion and skills evolved and I ultimately became a UI designer. Eventually, I found myself in the most rewarding role of my life, as a UX designer. With over ten years of experience in UX/UI design, I continue to love every moment of it.

Where possible, I follow this DESIGN THINKING PROCESS

1 Research

Description

To begin a project, I start with a comprehensive briefing to gain a solid understanding of the project concept, CI guides, and the general scope of our work.
After this, I conduct user tests on either personnel involved in the project or competitors’ products to gather relevant data. Using the results of my tests and interviews, I create an affinity diagram to identify patterns, personas, and problem statements.
During this process, I conduct a competitive audit and user journey map to pinpoint problem areas and generate ideas for solutions. I also craft mood boards in this phase to provide a rough layout for my wireframes in the next step.

UX Activities

• User interviews
• Emphathise
• Surveys
• Affinity Diagram
• Competitive audit
• Site audits
• User journey map
• Persona creation
• Problem statements
• Moodboards

2 Design

Description

To begin the design process, I create rough wireframes, sitemaps, and user flows that I test with users. My wireframes are intentionally not designed in a visually pleasing manner, as the focus is more on clarity and understanding. At this stage, we don’t want users to provide design suggestions. The wireframes serve as a basic concept of what each page will include.
Sometimes, I jump straight from wireframes to high-fidelity design, skipping the mid and low-fidelity versions, as I am proficient in converting wireframes quickly. However, for junior designers, I recommend going through each step.
During this phase, I also create prototypes to showcase the designs in action. This is where clients, users, and stakeholders get excited about the product.

UX Activities

• Wireframe
• User flow design
• Site map design
• Usability Testing
• Iterations
• Hi-fidelity Design
• Prototyping

3 Build

Description

After thorough testing, multiple iterations, redesigns, prototyping, and additional rounds of testing, the project is now ready for the developer handover.
As the designer, it is my responsibility to provide the developers with everything they need to bring my designs to life. This includes all necessary files, as well as detailed information on colours, styles, fonts, and annotations.

It is imperative that the developers have a clear understanding of the product’s intended function and appearance to ensure it is built per my specifications. We also conduct extensive testing and gather user feedback to refine the product before it is released to the public, whether it’s a stand-alone product or part of an ongoing project.

UX Activities

• Preparing files for export
• Annotations & instructions
• Testing
• Snagging

I focus on all three types of design that makes a great product

Functional
design

What the product is built to do?
What problems does it solve?

Aesthetic
design

How does it look?
How visually appealing is it?
What is its personality?

Experience
design

What does it feel like to use this products? What does it feel like to move through it? How easy is it to navigate?

"A problem well stated,
is a problem half solved."

Charles Kettering

AWESOME WORKS

Some of my recent work

All
Case Study
Dashboards
Desktop UI
Mobile App UI
UX Research
Wireframes

ZestLife

Weatherly

Vitality mobile app

Uberflieger

TPP

Thuso

Starwars Case Study

Reservant

R&H Private Fund Services

Produce Linc

Pin•••Pin

Parkonomy

Paradise Coffee

My Christian Heart

Marginator

Magic Beans

Lilrose

Greenbank

Black Peak

11 AUGUST 2022

Professional Diploma in UX Design

Recipients of this university-accredited qualification in UX Design have demonstrated the ability to bring a user-centred mindset to product design projects. Recipients of this diploma can prepare and conduct a variety of user research studies to develop a broad and deep understanding of user goals and problems. Recipients can use a number of analysis frameworks to clearly articulate the existing customer experience. Recipients can design common desktop and mobile workflows such as registration, onboarding and payment. Recipients can design and build high-fidelity prototypes using popular prototyping tools and annotate wireframe specifications for developer handover.

Find out more

31 AUGUST 2021

Google UX Design Certificate

Those who earn the Google UX Design Certificate have completed seven courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in UX design. They can complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback.

Find out more